With just 50 bicycles, Unlimited Biking opened its doors in New York City with only one bike tour a day.
We expanded to a second location in Lower Manhattan and added 250 bikes to our fleet.
With bike share companies quickly growing, we had to rethink our strategy. We started building our network, partnering with major retail and wholesale travel companies, allowing us to open a third store and go from 2 daily tours to 8.
Now at 800 bikes, we decided to focus in on customer service by developing our own proprietary systems and company-wide rules and regulations, we were able to make sure all of our guests had the same quality of experience.
Reviews were in—people loved our professionalism, equipment quality, and friendliness! We opened our fourth location and started doing private, corporate, and charity events.
We went all in on Cannondale bikes, a combined 1,500 road, performance, and step-through comfort bikes. We were giving 16 tours every day and supplied equipment for 10 different special events.
2 more locations, 500 more bikes, 4 more daily tours, and supplied for 10 more events - including the Five Boro Bike Tour, renting 1,500 bikes.
We opened our seventh location and started renting out Cannondale eBikes. Our bikes were at 60 events, including the Five Boro Bike Tour, renting over 2,000 bikes.
With 9 locations—including our first in San Francisco—Unlimited Biking kept on growing, with 4,000 bikes, 25 daily tours, and 80 events to look forward to.